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Our kind of denim

Exploring the heart of denim

ANIVEN was founded in 2019, driven by a deep passion for denim and based on decades of experience within the fashion industry. Translating the brand’s name ANIVEN into ‘uncommon’, we’re seeking to explore the true heart of the garment and the role it plays in our lives. A good pair of jeans can accompany you for years; it is your armor in a challenging everyday life, your safe harbor in a world full of choices. For us, denim never fails and never disappoints.

Our sustainable approach

We believe denim deserves the best fabrics, highest standard techniques, and cutting-edge design, while never forgetting the impact our products have on the environment. Teaming up with our production partner Emessa is a milestone on our journey towards our vision of a perfect denim.

Each pair of jeans is made of organic and recycled cotton from Africa; trousers are manufactured from BCI fabric from Egypt. Using the latest technology standard and laundry projected with the European leader in sustainable wash processes Jeanologia, we produce water- and chemical-free in a low energy factory in Egypt. The short transportation route to Europe and a short supply chain ensures a low environmental footprint .




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