ANIVEN was created in 2019 in Marostica, Northern Italy, by a family of denim manufacturers. After decades of fine production for high end labels, we felt the need to establish our own brand, built on a local, craft-made approach.

Our philosophy is to explore denim in new forms and fits, trying to match it with the look and vision of contemporary days. Everything we create is one hundred percent made in Italy, using Italian raw materials only – quite a big goal for sustainability!

Each pair of jeans is designed and hand-crafted in our head quarter to avoid long transportation routes and to take advantage of the incomparable and organically grown Know-How of our suppliers. We are aware of the impact our products have on the planet and we are constantly working to optimize the process even further. Our wash standard is elevated to the strictest Italian legislation, avoiding hazard chemicals and recycling wastewater.

Our denims are light, strong, and elegant, created with a straight design, made to inspire a free and enterprising attitude, ready to explore reality beyond borders. Uncommon and smooth, our philosophy is about looking different, just finding your own way.

Believe in the world, believe in the contemporary, believe in denim. We are Aniven. Contemporary Denim.